Revolutionizing the Karaoke Experience: How Pokekara Delivers a Smooth and High-Quality Singing Experience to Millions of Users with Tencent RTC

Pokekara is Japan’s leading live streaming karaoke app, dedicated to building a vibrant community for karaoke enthusiasts. In the rapidly evolving entertainment industry, user expectations for interactive, real-time experiences are higher than ever. To stay ahead in this competitive market, Pokekara sought to enhance its platform with advanced live streaming and chat capabilities. This led to a strategic partnership with Tencent RTC, aiming to deliver seamless, high-quality karaoke and social experiences to millions of users. 

Pokekara

M&E Time Entertainment is a technology-driven company committed to growing in the Japanese live streaming market. Its karaoke product Pokekara has stayed among the top apps for free music on App Store and Google Play in Japan and topped the app list multiple times. It has been rated a top 3 non-gaming app with the fastest increase in downloads of the year 2019 by App Annie. 

Challenges & Goals

As Pokekara’s user base grew, the company faced several technical and operational challenges:

● Latency and Stability: Ensuring ultra-low latency and stable connections during live karaoke sessions and real-time chat was critical for user satisfaction.

● Scalability: Supporting a rapidly expanding community required a robust infrastructure that could scale efficiently without compromising performance.

● User Experience: Pokekara aimed to enrich its platform with features like interactive chat rooms, live streaming, and social functions, all while maintaining a smooth and engaging user experience.

● High Concurrency : support for tens of thousands of concurrent users is required

Pokekara’s primary goal was to overcome these challenges and establish itself as the top karaoke app in Japan, offering users a truly immersive and interactive singing experience. 

Why Tencent RTC

Pokekara chose Tencent RTC for several compelling reasons:

● Cutting-Edge Technology: Tencent RTC provides a comprehensive suite of real-time audio and video solutions, including live streaming SDKs, chat APIs, and pre-built UIKits, enabling rapid integration and deployment.

● High Quality: Supports 192 Kbps dual-channel stereo and HE-AAC streaming transcoding. Features AI noise reduction, utilizing the same 3A engine as VooV Meeting.

● Ultra-Low Latency: The platform’s advanced RTC engine ensures minimal delay, which is crucial for synchronized singing and real-time interactions.

● High Reliability & Scalability: Tencent Cloud’s infrastructure guarantees stable performance even during peak usage, supporting Pokekara’s growth ambitions. Tencent Cloud’s global nodes with local access in Japan, ensuring a smooth playback experience and compliance.

● Rich Feature Set: With support for interactive live streaming, audio chat rooms, and social engagement tools, Tencent RTC empowers Pokekara to continuously innovate and expand its offerings. 

Highlighted Benefits

The partnership with Tencent RTC has delivered significant benefits to Pokekara:

● Improved Performance: After migrating to Tencent Cloud, Pokekara observed measurable improvements in latency and overall system stability.

● Enhanced User Experience: Users now enjoy smoother, more interactive karaoke sessions, with real-time chat and social features enriching community engagement.

● Operational Efficiency: Reduced maintenance costs and reliable cloud services have allowed Pokekara to focus on product innovation and user growth.

● Business Growth: The platform’s improved capabilities have driven user retention and expansion, solidifying Pokekara’s position as a leader in Japan’s karaoke market.

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