Tencent Cloud Media Services: Create an immersive 3D virtual showroom experience

In the wave of digitalization, Tencent Cloud Media Services, with its more than twenty years of audio and video technology accumulation, leads the industry forward. As a leading provider of comprehensive one-stop media solutions, Tencent Cloud Media Services offers excellent support to global customers in real-time audio and video, video on demand, live streaming, real-time communication, global acceleration, and security, creating countless engaging audience experiences.

At the Tencent Cloud Day event in Singapore in June 2024, Tencent Cloud Media Services attracted everyone's attention with a unique 3D virtual showroom. This showroom showcased the rich features and distinctive charm of Tencent Cloud Media Services and its products and won widespread praise from participants for its immersive experience and efficient and convenient interactive method.

Today, we sincerely invite you to step into this virtual world and explore the infinite possibilities of Tencent Cloud Media Services together. Here, you will feel the collision of technology and creativity, and experience the charm of cutting-edge products and innovative technologies.

How to play in the 3D Showroom?

First, you need to enter the avatar selection and editing phase, where you can configure a personalized virtual character. There is a rich library of character appearance features here, including skin color, hairstyle, eyes, clothes, and other parts that you can directly select, with simple and clear operations. After the configuration is complete, you can enter the scene experience.

Upon entering the scene, the first thing that catches your eye is the large video screen in the central area. The big screen is playing a video explanation of Tencent Cloud Media Services, and the video features excellent spatial audio effects, which can bring you a very good immersive experience. The display boards on both sides showcase its product capability composition and related data, which helps you better understand our products.

Looking around, you will find that this 3D virtual scene is so vividly lifelike, with every detail meticulously crafted, from the changing light and shadow to the texture of materials, all demonstrating a high degree of realism. By controlling the free movement of the avatar, you can visit as you wish.

The other main areas are divided into three exhibition zones: Tencent RTC, Tencent MPS, and Tencent EdgeOne. Now, let's stroll into the exhibition area of Tencent RTC. 

In the center of the area, a captivating video introduction to the product is playing on a loop, featuring exceptional spatial sound effects that immerse you in the experience. The video also offers click-to-enlarge and switchable focus perspectives, allowing you to delve deeper into the product details.

Adjacent to the video area, we have meticulously arranged an experience zone. You are welcome to step inside, take a seat on the comfortable chair, and leisurely explore the product. Simply click on the images of different computer screens on the desktop to enter the product experience perspective. Here, you can browse through the product's capabilities as if flipping through a PPT, or immerse yourself in online demonstrations, enjoying a convenient and efficient experience.

It's worth mentioning that each area entrance is equipped with an AI NPC, ready for you to interact with at any time. These AI NPCs are based on the advanced ChatGPT technology and are driven by GPT-4o, providing you with more reliable and intelligent question-answering services. With a sophisticated language model and flexible knowledge base management, this AI assistant can deeply understand your needs and provide professional and accurate responses. Whether it's complex industry knowledge or specific scenario simulations, it can handle them with ease. If you wish to learn more about the product, consulting an AI NPC is undoubtedly a wise choice.

The surrounding display walls are quite appealing, featuring a variety of product capabilities such as LVB Recording Solution, Online Education Solution, Interactive Live Streaming Solution, and Conversation AI, among others. Additionally, there are presentations of successful product cases that have utilized our product features, as well as on-site video interviews with customers who have used the products. The content is rich and varied, definitely worth a visit.

What technologies are behind the 3D Showroom?

1. Web 3D technology

We use cutting-edge Web 3D technology to build and present lifelike 3D scenes in the browser. The interactivity and real-time rendering capabilities of Web 3D technology make every online interaction vivid and realistic. This technology not only provides artists with creative freedom but also brings infinite possibilities to developers, allowing them to apply it to more innovative fields and create richer, more immersive digital experiences for users.

3D scenes usually consume more GPU resources, so we have made multiple optimizations for 3D rendering, including model mesh simplification, texture compression, instancedMesh, device type matching, etc. After extensive optimization, we have achieved first-class interactive response speed and loading performance, and it runs smoothly across platforms.

2. Real-time audio and video

When your avatar moves close to another avatar, you will enter a state of mutual mic connection. You can have voice communication with the other party, or open the camera to see their real-time video through the video circle that appears above their avatar's head. You can also click on your own video frame in the lower left corner of the page to enter a mode similar to a focused meeting, where you can see the other party's video more clearly. You can also open screen sharing to watch the shared content together.

The excellent real-time audio and video experience within the scene is supported by the RTC Engine SDK. RTC Engine can create a flexible and comprehensive high-quality audio and video communication experience. The flexible SDK and API can help you efficiently manage and customize various aspects of your application, including voice calls, video calls, interactive live streaming, broadcast streaming media, and other scenarios, and support capabilities such as beauty effects, spatial audio, and artificial intelligence noise reduction. Use it to build everything related to communication you need.

3. Chat room

The scene is also equipped with a chat room. In the chat room, you can communicate with others anytime and anywhere, freely expressing your thoughts. You can send group-type messages to everyone in the scene, or only to nearby avatars that have connected to the mic (Nearby), or choose to send private messages to a specific avatar.

The chat room communication is supported by the Chat SDK. Chat provides super large community groups that can accommodate up to 1 million members, as well as various group types such as work, public, meeting, audio-video, and community groups. Message types not only support text and emojis but also include images, audio, and video types. It provides multi-platform chat APIs, server-side APIs, webhooks, and UIkit components, enabling rapid integration. It is easy to build engaging chat and instant messaging experiences.

What can 3D Showroom offer you?

The showroom not only attracted visitors to stop by the conference site, but this online exhibition mode may play a greater role online.

Cost Advantage:

1. Venue Costs: Online exhibitions do not require the rental of physical venues, thus significantly saving on venue rental fees.
2. Setup and Arrangement Costs: Online exhibitions eliminate the need for complex on-site setup and arrangement, requiring only the creation of virtual booths through 3D technology on online platforms, which greatly reduces labor costs for setup and arrangement.
3. Participant Costs: Online exhibitions reduce the travel expenses of attendees, including transportation and accommodation costs.
4. Marketing and Promotion Costs: Online exhibitions can be promoted through precise marketing via social media, email, and other channels. Compared to offline advertising, this approach is less costly and more effective.

Time Advantage:

1. Preparation Time: Online exhibitions do not require long periods of venue preparation and setup, so the preparatory work is relatively short, allowing for a quicker entry into the exhibition state.
2. Exhibition Efficiency: Online exhibitions provide 24-hour uninterrupted service, allowing visitors to visit the booths at any time and interact with exhibitors in real-time, greatly improving exhibition efficiency.
3. Immediate Follow-up: After the online exhibition ends, exhibitors can immediately collect information and feedback from participants for subsequent follow-up work, without waiting for the offline exhibition to conclude.

Other Advantage:

1. High Flexibility: Online exhibitions allow for the adjustment of booth layouts and the replacement of exhibits at any time, meeting the diverse needs of exhibitors.
2. Strong Interactivity: Online exhibitions offer a rich array of interactive features, such as real-time audio and video, screen sharing, online chat, etc., enhancing the interactive experience among participants.
3. Wide Audience Range: Online exhibitions are not limited by geography and can attract visitors from around the world, expanding the audience scope of the exhibition.
4. Eco-friendly and Energy-saving: Online exhibitions reduce various resource consumption and waste emissions of physical exhibitions, in line with the concept of green environmental protection.

Online corporate exhibitions have advantages such as no time and space constraints, low-cost investment, a wide audience range, and convenient follow-up, providing exhibitors and participants with a more convenient, efficient, and economical exhibition experience. It also helps to quickly gather business opportunities and enhance the company's market competitiveness.

Invitation

In this era of rapid development of information technology, we sincerely invite you and your partners to experience Tencent Cloud Media Services. Here, a variety of cutting-edge products and innovative technologies are showcased. In this relaxed and pleasant atmosphere, you can engage with your partners in a natural way to experience and discuss our products. We hope our products can bring you a unique experience and look forward to your valuable suggestions.

If you are interested in learning about or building a similar 3D virtual scene, there is just a very good solution here——Timmerse. It is a future-oriented low-code 3D creation platform designed to help enterprises and individuals customize personalized metaverse virtual spaces, you can visit Timmerse for more information.  We look forward to your visit!