yell inc. launches yellLive platform to revolutionize KOL streaming with Tencent RTC
Customer Introduction
Established in 2020, yell inc. focuses on KOL marketing and operations. At present, its main services include the .yellplus media operations website and the Manche online store, which enable interactions between artists and fans through digital products as a platform for artist support.
Challenges & Goals
The KOLs under yell mainly performed live and interacted with viewers on third-party live streaming platforms operated by other companies previously. In order to expand its business scope, yell wanted to establish and operate its own live streaming platform yellLive to seamlessly integrate with its existing online store, media, and KOL businesses to provide more comprehensive businesses. Meanwhile, to improve the experience of interactions between fans and artists, it required high-quality beauty filters in addition to the low-latency and stable live streaming platform.
Tencent Cloud Solutions
Tencent Cloud offers very mature solutions in the field of live streaming with many success stories in Japan. The yellLive platform leverages Tencent Cloud TRTC to achieve live streaming capabilities with ultra-low latency and high stability. Moreover, Tencent Cloud provides beauty filters in the form of SDK, making it easy to develop high-quality beautification features.
Highlighted Benefits
yell quickly completed the development of the yellLive platform with the aid of Tencent Cloud TRTC and beauty filter SDK, fully meeting the needs of online interactions between artists and fans through low-latency live streaming and beautification features.
Customer Testimonials
Tencent Cloud's content delivery technology achieves high-quality and low to no latency distribution. Its beauty filter SDKs come in a wide variety, so they are very popular among influencers. In addition, Tencent Cloud has always been very responsive to our requests and questions.
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