yell inc. launches yellLive platform to revolutionize KOL streaming with Tencent RTC

“For the development of ".yell live", we implemented cloud services in order to lower cost and manpower for development at the inital stage but still manage to provide high quality streaming services. We choes Tencent RTC because it enables high quality streaming with low latency. ” - Kazunari Takekawa, General Manager Development Department. yell live

In the rapidly evolving livestreaming industry, influencer platforms face increasing demands for high-quality, interactive, and stable live broadcasts. Yell Live, a leading Japanese influencer livestreaming app, sought to enhance fan engagement and content delivery. To address these industry needs, Yell Live partnered with Tencent Cloud’s Real-Time Communication (RTC) solution, aiming to leverage Tencent’s advanced technology to revolutionize their livestreaming experience.

.yell Inc.

Established in 2020, yell inc. focuses on KOL marketing and operations. At present, its main services include the .yellplus media operations website and the Manche online store, which enable interactions between artists and fans through digital products as a platform for artist support.

Challenges & Goals

Before the partnership, Yell Live’s Key Opinion Leaders (KOLs) primarily performed and interacted with fans on third-party platforms. This led to limitations in production quality, latency, and interactive capabilities. Yell Live’s main challenges included:

● Ensuring ultra-low latency and high stability for live broadcasts.

● Improving the quality of real-time interactions between influencers and fans.

● Scaling their platform to support growing user demand and diverse engagement scenarios.

● Low-cost and rapid deployment, enabling the development of livestreaming platform features in a short period of time.

● Comprehensive beauty enhancement capabilities provide real-time beautification effects for idols and artists during livestreams.

Their goal was to build a dedicated, high-performance livestreaming platform that could deliver seamless, real-time experiences and foster deeper connections between influencers and their audiences.

Why Tencent RTC

Yell Live chose Tencent RTC for its robust, enterprise-grade live streaming solutions. Tencent RTC offers:

● Ultra-low latency and high stability, ensuring smooth and uninterrupted broadcasts.

● High-definition video and clear audio quality, enhancing viewer experience.

● Scalable infrastructure capable of supporting large audiences and interactive features.

● Easy integration and intuitive interfaces, enabling rapid deployment and customization.

● High-quality AI beauty effects, combined with stunning full-screen gift animations, comprehensively enhance the appeal of streamers and the atmosphere of the livestreaming room.

Tencent RTC’s proven technology and global expertise made it the ideal partner for Yell Live to achieve their technical and business objectives.

Highlighted Benefits

With the help of Tencent RTC and Beauty AR, Yell quickly completed the development of the Yell Live platform. Through low-latency livestreaming and beauty enhancement features, it fully met the online interaction needs of artists and fans, achieving remarkable results.:

● Yell Live successfully launched its own livestreaming platform, powered by Tencent RTC’s SDK.

● The platform achieved ultra-low latency and exceptional stability, meeting the demands of high-quality influencer broadcasts.

● Enhanced fan interaction and engagement, breaking down barriers between influencers and audiences.

● Supported business growth by enabling new interactive scenarios and expanding Yell Live’s reach.

Overall, the partnership empowered Yell Live to elevate its livestreaming capabilities, drive user engagement, and achieve sustainable business growth in the competitive influencer market.

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