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Shaping the Future of Asia Pacific's Games Market with Tencent RTC

10 min read
May 9, 2025

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The region’s games industry is at the forefront of innovation globally, pioneering numerous advances in game design, business models and technology — as highlighted in the Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania – 2025 report.

As more players within the games industry adopt cloud technology, they are utilizing various capabilities on cloud platforms on top of their foundational service infrastructure needs. Developers are creating, managing, and distributing their games in new ways, using cloud services for analytics, live operations, security, and game productions. Integrated cloud solutions has become indispensable in today’s rapidly evolving digital landscape for the games industry.

The Omdia report underscores the growing market for cloud services in the games industry. In 2024, spending on cloud infrastructure and related operations in Asia Pacific reached $6.6 billion, equivalent to over 5% of regional games revenue. This growth highlights the fundamental role cloud services now play in the Asia Pacific games industry. Live service games and cross-platform multiplayer experiences have become dominant business models, contributing to a rising demand for scalable, low-latency cloud solutions.

Operations games tech revenue, Asia & Oceania, 2019–28 ($bn)

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Tencent RTC stands out as the only Asian vendor in the Leader quadrant of the Omdia Market Radar, a testament to its industry leadership and innovative solutions. Its strong regional presence and specialized offerings give it a unique edge in supporting game developers. It has built a robust suite of solutions for the games industry, leveraging its deep industry expertise to support developers looking for the latest and most efficient cloud-based tools.

Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania Heatmap

Innovative solutions for the games industry

Game developers face increasing pressure to deliver seamless, high-performance experiences while managing complex security and infrastructure challenges. Tencent Cloud has demonstrated its role as a key partner by providing tailored solutions that enhance game performance, security, and operational efficiency.

To improve game connectivity and responsiveness, Tencent Cloud offers EdgeOne, an advanced networking solution that reduces latency and accelerates server access by over 30%. This has led to improved download speeds and higher user engagement for titles like Honor of Kings international edition, Wuthering Waves, and Reverse 1999. For developers managing large-scale online games, these performance gains are crucial in maintaining player retention and satisfaction.

Security is another major concern in the gaming industry, particularly with the rise of AI-driven cheating tools. Tencent Anti-Cheat Expert (ACE) utilizes AI and big data to identify and mitigate cheating threats, including Direct Memory Access (DMA) and AI-based exploits. Leveraging 20 years of anti-cheat experience and a vast database of cheat samples, ACE is already protecting games from developers such as 111Percent Inc. (Lucky Defense),  Asphere (Nine Dragon Ultimate, YG Mobile, Rakion) and Cathedral Studios (The Bornless). This proactive approach ensures a fair and competitive gaming environment.

Beyond security and networking, Tencent RTC is also innovating in cloud-based game development. In 2024, a US company Xsolla leveraged Tencent Cloud’s Cloud Application Rendering (CAR) PaaS solution to simplify game deployment for cloud gaming. This integration allowed developers to bypass costly infrastructure investments while taking advantage of Tencent Cloud’s scalable resources and seamless integration with Xsolla’s payment ecosystem.

Meeting the challenges of modern game development

One of the key reasons for the ongoing shift to cloud services is the growing complexity of game development. Massive online communities, advanced matchmaking, and real-time updates all require sophisticated backend infrastructure. Tencent RTC bridges this gap with AI-driven analytics, live operations, and security tools that streamline development and enhance player experiences.

The shift toward remote and distributed teams has further accelerated cloud adoption, with developers leveraging cloud-based pipelines for collaboration. At the same time, managing cloud costs remains a challenge, especially for live service games. Many developers are now adopting hybrid models, balancing private infrastructure with public cloud scalability. Tencent RTC’s strong regional infrastructure provides a strategic advantage, reducing latency and downtime for developers across Asia Pacific and beyond.

Tencent Cloud’s impact extends globally, with developers in Asia Pacific, Europe, and North America leveraging its services. Companies worldwide are increasingly turning to Tencent RTC not just for its infrastructure, but for its ability to support live operations, advanced AI-driven security, and efficient content delivery. By offering scalable and reliable solutions, Tencent RTC is positioning itself as a key player in the global gaming industry.

For developers, selecting the right cloud strategy is no longer just about server capacity. The right cloud partner must provide the necessary tools, scalability, and security—all at an effective cost. Cloud platforms have become essential for enabling distributed development teams, live service business models, AI-driven analytics, and other critical capabilities needed for modern game studios.

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