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Tutorial

Web AR: Ultimate Guide to Web-Based Augmented Reality

Tencent RTC - Dev Team

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Web-based Augmented Reality (Web AR) is transforming how we interact with digital content directly through our web browsers. Unlike traditional AR applications that require downloading apps, WebAR brings augmented reality experiences to users with a simple URL click. This ease of access opens up new possibilities for engaging with content in innovative ways that blend our physical and digital worlds.

If you have no idea what is it or how it works, you come to the right place. This article will walk you through everything you need to know. Continue reading to discover how it can revolutionize your online experiences.

What Is Web AR?

WebAR, is a technology that allows users to experience augmented reality directly through a web browser, without the need for any additional applications or downloads. It uses a combination of technologies found in most modern web browsers, including HTML5, WebGL, and JavaScript, to integrate digital enhancements overlaid on the real world in real-time.

This approach to AR makes it highly accessible and scalable, as it can be used on any device with a web browser, from smartphones to tablets and even desktop computers. To be specific, an eCommerce website might leverage a web AR platform to allow customers to visualize how a piece of furniture would look in their own living room before making a purchase.

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How Does Web AR Work?

WebAR operates by utilizing the capabilities of standard web technologies combined with the hardware features of a user's device to create augmented reality experiences directly in a web browser. Here’s a simplified explanation of the process:

Firstly, web based AR uses the camera on a user’s device to capture the real-world environment. It then processes this video feed in real time using JavaScript and frameworks like WebXR, which are built into many modern web browsers. These frameworks enable the browser to understand and interact with three-dimensional space, allowing for the placement of digital objects in a live camera view.

Once the scene is captured and processed, WebAR overlays digital content, such as images, animations, or interactive 3D models, onto the real-world image on the screen. This is done seamlessly so that digital elements appear to exist in the real world. For example, a user might point their phone’s camera at a specific object or location, and WebAR can overlay additional information directly related to what is being viewed, such as showing product details in a shopping experience or historical facts in a museum setting.

Advantages of Web AR

WebAR offers several benefits that make it an appealing technology for both users and developers. Here are some of the key advantages:

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