JOOX and Tencent RTC: Collaboratively Creating an Exceptional Music Live Streaming Experience

In the fiercely competitive pan-entertainment industry, music platforms must continuously innovate to meet the evolving needs of users. JOOX, an international music streaming service with over 45 million songs, recognized the growing demand for interactive and immersive live experiences. To stay ahead, JOOX sought to expand beyond traditional music streaming by offering live concerts, musical events, karaoke, and chat room features. This strategic move required robust, scalable, and high-quality live streaming capabilities, prompting JOOX to partner with Tencent RTC.

JOOX

JOOX is an international platform for music lovers, boasting over 45 million songs in its vast library. In addition to global hits, artists, and albums, it also presents personalized playlists, live concerts, and musical events. Moreover, it offers the karaoke and chat room features, where users can sing, chat, and have fun with friends.

Challenges & Goals

JOOX’s goal is to create a one-stop, high-quality music live streaming experience that attracts and retains users through excellent audio and video streaming and rich interactive features. However, in the process of building premium live streaming services, JOOX faces multiple challenges:

● High User Expectations: Especially during large-scale events, users demand a smooth, stable, and clear live streaming experience.

● Technical Complexity: Supporting features such as live concerts, karaoke, co-hosting, and interactive chat rooms requires robust technical support.

● Cost Optimization: With a large user base across Hong Kong, Thailand, Malaysia, Indonesia, and Myanmar, JOOX needs to deliver HD quality at low bitrates to optimize bandwidth usage and reduce CDN streaming costs.

● Scalability: The platform must support massive concurrent users and ensure seamless experiences during peak events.

Why Tencent RTC

JOOX chose Tencent RTC for its comprehensive and innovative solutions tailored to the needs of modern live streaming platforms:

● Integrated Technology Base: Tencent Cloud integrated live streaming, VOD, and real-time communication products, enabling JOOX to deliver stable and smooth music experiences.

● Ultra Low-Latency: The TRTC + LEB solution ensures audio chat latency below 300 ms and playback latency below 1000 ms, allowing real-time interactions such as co-anchoring and live chat.

● High Definition at Low Bitrate: Tencent Extreme Speed High Definition (TESHD) technology provides clear live streams with 40% less bandwidth, reducing costs while maintaining quality.

● Rich Interactive Features: Built-in functions like live chat rooms, gifting, multi-guest interactions, and virtual backgrounds enhance user engagement.

● Rapid Integration: Tencent RTC’s SDK and UIKits allow developers to integrate complex live streaming features with just a few lines of code, saving up to 90% of development time.

● Global Reach & Reliability: Tencent Cloud’s infrastructure supports tens of millions of concurrent users with 99.9% SLA availability. 

Highlighted Benefits

With the aid of Tencent RTC's live streaming capabilities, JOOX can easily cope with large-scale online musical events. For example, it exclusively streamed the live event of Mnet Asian Music Awards (MAMA), a major K-pop ceremony, in 2020. Thanks to the HD, stable, and low-latency live streaming services of Tencent RTC, JOOX is able to guarantee a superior watch experience for numerous users.

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