Craft immersive interactive experiences for sports events

World Cup Real-Time Engagement Solution

Powered by an end-to-end stack, from 4K live streaming to AI player interactions—capture every fan moment, worldwide.
World Cup Real-Time Engagement Solution
Use Cases

It covers all key World Cup scenarios, from real-time engagement to AI.

Bring the stadium experience online and unite fans worldwide

Bring the stadium experience online and unite fans worldwide

  • Low-latency multi-person connection
  • Real-time interaction between hosts and fans
  • Multi-language commentary channels
Fans can feel the excitement of the stadium from anywhere.
Build passionate fan communities around teams and matches

Build passionate fan communities around teams and matches

  • Multiple chat modes
  • Customizable group profiles
  • Support for sharing highlights and content
Create stronger fan connections and community engagement.
Instant alerts so fans never miss a goal or kickoff

Instant alerts so fans never miss a goal or kickoff

  • Broadcast kickoff reminders to all users
  • Target fans by favorite teams, viewing history, and engagement
  • Real-time event notifications
From kickoff to goals, delivered instantly
Immersive engagement that turns every match into a fan festival

Immersive engagement that turns every match into a fan festival

  • Live barrage chat
  • Predictions and interactive games
  • Virtual gifts and tipping
  • Embedded live lotteries and promotions
Combine millions of live messages, real-time predictions, themed virtual gifts, and interactive games to keep fans engaged from kickoff to final whistle.
Cheer for your team with AR face paint and celebration filters

Cheer for your team with AR face paint and celebration filters

  • 200+ AR assets
  • Gesture and expression-triggered effects
  • Real-time virtual backgrounds
National flag overlays, team support elements, and AI-powered effects let every fan showcase their style and enthusiasm.
Chat anytime with AI-powered digital versions of your favorite players

Chat anytime with AI-powered digital versions of your favorite players

  • 24/7 AI virtual player avatars
  • Personalized AI voice conversations
  • Natural conversation with real-time interruptions
Create an always-on, personalized fan experience. Fans can talk or text with AI football stars in real time, feeling connected to their idols around the clock.
24/7 Multilingual Support for Tickets, Schedules & Viewing

24/7 Multilingual Support for Tickets, Schedules & Viewing

  • Automate peak traffic inquiries during live matches
  • Message Push to drive high-value fan service conversions
Tencent Desk is built for tournament-scale events, supporting fans from pre-match inquiries to conversion—maximizing engagement and lifetime value throughout the World Cup.
Products

Tencent RTC products for real-time World Cup fan engagement

Ultra-HD, ultra-low latency streaming for immersive match experiences.
Live

Ultra-HD, ultra-low latency streaming for immersive match experiences.

Stream 4K live to millions with <300 ms latency, plus multi-camera switching, real-time multi-guest interaction, and global acceleration for instant, in-the-moment viewing.
Chat

Scalable messaging infrastructure for vibrant fan communities

Power million-user barrage messaging and fan communities with enterprise-grade reliability. Custom message types, group management, and content moderation create safe, engaging spaces for passionate supporters.
Scalable messaging infrastructure for vibrant fan communities
AI-powered virtual football stars for 24/7 fan engagement
Conversational AI

AI-powered virtual football stars for 24/7 fan engagement

Create lifelike AI personas of football legends that fans can chat with anytime. Real-time voice interaction with natural interruption, AI noise reduction, and 2,800+ global nodes deliver authentic conversational experiences.
Beauty AR

200+ AR effects for World Cup-themed fan expression

Empower fans to show team pride with national flag face paint, celebration stickers, and dynamic effects. Gesture and expression triggers, background segmentation, and themed gift animations bring match-day energy to every stream.
200+ AR effects for World Cup-themed fan expression
Advantages

Why choose Tencent RTC World Cup Real-Time Interaction Solution

    Global Deployment Optimization

    3,200+ nodes across 200+ regions ensure ultra-low latency streaming for fans worldwide. Whether in São Paulo, Tokyo, or London, every viewer experiences synchronized goal celebrations with <300ms delay.

    Ultra-Low Latency Technology

    Proprietary routing and protocols deliver <300ms end-to-end latency. Intelligent congestion control and global acceleration ensure real-time interaction that keeps pace with the fastest plays on the pitch.

    Proven Massive Scale

    Validated with 10M+ concurrent users during major events with 99.99% availability. Our architecture handles traffic spikes seamlessly—from group stage matches to the World Cup final.

    Rapid Integration

    Reduce development time by up to 90% with comprehensive SDKs for iOS, Android, Web, Flutter, and React Native. Well-documented APIs and dedicated support accelerate your time to kickoff.

    Cross-Platform Compatibility

    Optimized for 20,000+ device models globally. Consistent high-quality experiences across smartphones, tablets, smart TVs, and web browsers ensure no fan is left behind.

    Enterprise Security & Compliance

    ISO, NIST, SOC certified with full GDPR and CCPA compliance. End-to-end encryption, content moderation APIs, and comprehensive audit logs protect your platform and fans.

ISMS
ISO 27001
ISO 27017
ISO 27018
CSA STAR
dnv
ISO 27701
ISO 29151

What World Cup scenarios does this solution support?

The solution covers key engagement scenarios across the full World Cup lifecycle, including watch parties, real-time chat, event notifications.

Built on TRTC, IM, Push, and Beauty Effects SDKs/APIs, it enables seamless experiences from pre-match to post-match.

Can it handle traffic spikes during peak moments?

Yes. The solution is built for high concurrency:

IM supports millions of concurrent messages with <200ms latency

TRTC enables real-time interaction with <300ms latency, even in poor networks

2800+ global nodes and multi-level failover ensure reliability worldwide

Is integration complex? How long does it take to launch?

The solution provides ready-to-use UIKit components that significantly reduce development effort, and supports flexible integration of individual modules or combined capabilities as needed.

How does the solution support global users and multilingual scenarios?

The solution is built for global scalability, offering real-time translation in 30+ languages, along with global infrastructure and localized deployment to ensure a seamless experience worldwide.

How does the solution help drive monetization?

The solution enables multiple revenue streams: themed virtual gifts with dynamic effects boost tipping conversions; prediction features increase engagement and session duration; Push combined with customer support improves user re-engagement and conversion; interactive games further drive participation and spending.
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