Have you ever tried taking selfies and videos but wished you had applied makeup to look brighter on camera? Or perhaps you attended an event but didn’t have the confidence to share your imperfect pictures? Maybe a little magic, called a makeup app, is all you need.
In the past, makeup apps could only provide automatic filters that you couldn’t adjust, even if they made your face look over-filtered. But with the power of augmented reality and artificial intelligence, makeup apps today have evolved beyond basic preset filters.
Makeup apps can now apply virtual makeup to your face without the need for physical products. They also enhance your raw pictures and even videos, all while ensuring you don’t look like a different person. Let’s explore together how makeup apps are changing the beauty industry.
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Top 10 Best Makeup Apps 2025
Many apps offer makeup tools to enhance pictures. They can be overwhelming if you don’t know what suits your needs. Below are the top 10 best makeup apps in 2025 and you can evaluate which of them makes you excited to try.
1. YouCam Makeup
YouCam claims to be the best selfie retouch and makeup app. You can apply makeup, tune your face, and try hair color filters using its beauty camera. As a makeup app, it offers realistic virtual try-ons of diverse cosmetics from top beauty products. As a selfie editing app, it has complete retouching tools for your eyes, nose, lips, teeth, and skin. YouCam uses AI technology to fix or expand photos within a few clicks.
Best for: Virtual Makeup Try-on, Photo Editing
Available on: Android and iPhone
2. Perfect365
Perfect365 is a makeup photo editor app for a fast beauty fix with just one tap. It enhances your facial features with cool effects and filters without making you look over-edited. You can soften your skin, add blush, or even apply a full glam look in seconds. This makeup app has new styles created weekly by expert makeup artist partners and in-house Beauty Squad to edit photos. Perfect365 is a product of twenty years of research and development using their world-class intelligent imaging.
Best for: Natural Selfie Editing
Available on: Android and iPhone
3. Facetune
Facetune is a selfie perfectionist app with advanced face-reshaping tools for flawless edited selfies. This makeup app has a hairstyle and color changer, a teeth-whitening editor, and lots of selfie filters. Powered by artificial intelligence, this app gives you total control over retouching your photos. Facetune is also a video editor, allowing you to retouch selfie videos with simple yet powerful effects.
Best for: Professional Photo Retouching
Available on: Android and iPhone
4. AirBrush
Airbrush will make you like a pro in retouching selfies and videos. Unlike apps that make your face look too airbrushed, Airbrush will give you natural-looking photos. This makeup app has realistic skin smoother, acne removal tools, and advanced contouring options. Using AI technology, you can take high-quality headshots, change your mood in the photo, or see yourself in different styles.
Best for: Flawless Photo Retouching
Available on: Android and iPhone
5. Snow
Snow is known for providing Korean-style beauty filters and makeovers. This makeup app will make your selfies look like how Koreans who are popular with their flawless, dewy, and flawless skin. You can also try different hair colors and edit your selfies with fun stickers and effects. Snow also uses AI to create flawless ID photos and cartoon filters. If you want a touch of Korean beauty magic, this app is the best for you.
Best for: Korean-Inspired Makeup Editing
Available on: Android and iPhone
6. Meitu
Meitu is a complete photo and video editing app for mobile devices that gives you all the tools you need to produce amazing effects. This makeup app utilizes cutting-edge technology like AI to turn your photos stunning or artistic through diverse filters and effects. Meitu’s retouching tool can provide you with a complete facial makeover. As a video editor, Meitu can enhance your vlogs and TikTok videos with special effects, stickers, and music.
Best for: Professional Photo Retouching
Available on: Android and iPhone
7. PhotoDirector
PhotoDirector is an AI photo editor with thousands of stickers, filters, frames, and effects. This makeup app has incredible AI features such as AI anime, AI avatars, AI headshots, and AI cutouts. PhotoDirector offers a stunning facial retouch where you can apply lipstick, contour, eyeshadows, and foundation. With its effective editing tools, you can change your hairstyle, change your background, or replace your environment.
Best for: Professional Photo Retouching
Available on: Android and iPhone
8. FaceApp
FaceApp claims to be one of the best mobile apps for photorealistic editing, turning your selfie into a modeling portrait. This makeup app has a wide collection of face filters, effects, and backgrounds for a smooth and realistic edit. You can add a beard, change your hair color, add volume to your hair, or apply trending makeup filters. FaceApp even has fun features like gender swap, aging filters, and weight filters.
Best for: Perfect Face Editing
Available on: Android and iPhone
9. Ulike
Ulike can make you look stylish and classy with their different filters and makeup tools. This makeup app offers personalized fine-tuning where you can retouch your eyes, nose, and mouth right after taking a real-time photo. Ulike also has a variety of pose samples you can follow and innovative filters for a glowing and supple complexion.
Best for: Stylish and Aesthetic Edits
Available on: Android and iPhone
10. Glam AI
Glam AI is a makeup editor and video editor with more than 400 editing styles. This makeup app has an AI magic tool with 200+ filters and effects for your photos and videos. It offers multiple AI styles such as anime and cartoon effects. You can also give personality styles to your photos based on different themes.
Best for: Creative Beauty Filters
Available on: Android and iPhone
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How to Choose the Best Makeup App for You?
Makeup apps have different strengths and imperfections to offer to their users. Some can make your face flawless, while others leave you looking like a different person because of too many filters. Here are some tips that will help you choose the best makeup app for you:
·Realism: No one would like an app that edits unrealistic photos. The best makeup app should enhance your beauty, not replace your face. It should not make it obvious that you used an app to fine-tune your photo.
·AR Tools Used: Makeup apps rely on AR or AI technology to enhance and retouch photos. If an app isn’t using advanced AR tools, you’ll notice that your edited photos don’t look realistic. On the other hand, apps that use high-end AR tools, like TRTC Beauty AR, can provide unmatched levels of enhancement for both photos and videos.
·Editing and Customization: Sometimes, automatic filters might overdo it for your face. The best app should allow you to fine-tune your look and adjust your facial features with retouching tools.
·Unique Features: Many makeup apps share common features, such as retouching tools and filters. An app stands out if it offers unique features that other apps lack. For example, makeup apps that use AR tools like TRTC Beauty AR can offer exceptional image recognition and detection speed for selfies or group videos.
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Editing Tips to Perfect Your Photos & Selfies
If you have makeup apps in mind to try, the next thing you need to consider is editing perfectly your photos and selfies. Your goal should be to enhance and not to overdo retouching. Below are some editing tips to perfect your photos and selfies:
·Retouch Skin: Start with a natural base by lightly retouching your skin tone. Carefully reduce blemishes while keeping your texture natural. Too much can make your photo look unrealistic.
·Adjust Makeup: The automatic makeup tool can be heavy enough to cover your true face. If this is the case, lower the opacity level for foundation, lipstick, or blush.
·Refine Eyes and Teeth: Brightening tools can be too strong. Brighten your eyes with subtle eyeliner, mascara, or colored contacts for a captivating effect.
·Balance Lighting and Filters: Avoid heavy filters. Choose soft and light filters that don’t make your face look too airbrushed.
Conclusion
Makeup apps don’t just enhance your raw photos and selfies; they also boost your confidence, making it easier to share your pictures with the public. Available on both Android and iPhone devices, these apps offer a wide range of options to suit your needs. Evaluating the features of each app is crucial to finding the one that works best for you. With the right makeup app and a good eye for editing, you’ll no longer have to worry about how to enhance your future selfies and videos.
FAQs
What is the app that tells you how to do your makeup?
YouCam is the app that tells you how to do your makeup. YouCam does not only enhance photos and allow virtual try-ons but also provides personalized makeup tutorials and recommendations on how to apply makeup.
What is the app that puts makeup on your picture?
There are several apps that allow users to apply makeup to their photos. Some of these apps are YouCam Makeup, Perfect365, Facetune, Airbrush, and Snow. These apps use AI and AR technology to apply realistic makeup to your pictures.
Is the YouCam Makeup app safe?
The answer is yes. YouCam is created by Perfect Corp, a trusted developer and reputable company specializing in beauty technology. It is also available in the Google Play Store and Apple Store, meaning it meets the strict security guidelines.
Is there a free version of YouCam?
The answer is yes. You can download YouCam on an iPhone or Android device and use them for free. However, the basic version is limited and you’ll need to make in-app purchases to access the premium features.