Investing and Socializing Without Compromise: How moomoo Connects Global Investors Through Tencent RTC

In the highly competitive fintech industry, user engagement and real-time interaction have become decisive factors for platforms seeking to deliver superior investor experiences. moomoo, a global digital finance platform developed by Futu, partnered with Tencent RTC to integrate advanced messaging, live streaming, and push notification capabilities — giving its users the communication tools they need to invest smarter and stay connected.

MooMoo

MooMoo is a one-stop digitalized finance service platform created for global investors, integrating trading, market quotation, news, and social networking. Operating across multiple countries, the platform serves millions of active investors who rely on it for real-time market insights and community-driven decision making.

Challenges and Goals

As moomoo expanded globally, three critical communication requirements emerged:

1. Online/Offline Push Notification at Scale

MooMoo needed to identify whether IM users are online or offline in real time and deliver messages accordingly — whether the app is open or not. For time-sensitive financial alerts (such as a 50% surge in Bitcoin), every second counts. Competitors like Futu Overseas moomo and other Web3 platforms were already racing to deliver such notifications faster. moomoo needed a vendor capable of sending 10 million messages in 30 seconds — a bar that most providers on the market could not meet.

2. KOL-Led In-App Group Chat

Social interaction is one of moomoo's core differentiators. The platform needed a robust group chat system where Key Opinion Leaders (KOLs) could create and manage investment discussion groups, moderate membership, and engage retail investors in real time — all backed by compliance and reliability standards suited to a regulated financial environment.

3. Multilingual Live Streaming for Global Audiences

MooMoo hosts live earnings calls, market events, and KOL broadcasts for a global audience. The platform needed live streaming infrastructure that supports push to tens of languages simultaneously, with each user receiving content in their own language — and backend capabilities for VIP user management, real-time on-screen comments, gifts, and audience moderation.

Why Tencent RTC

moomoo evaluated multiple vendors and chose Tencent RTC for the following reasons:

The Only Vendor Capable of 10 Million Messages in 30 Seconds

Tencent RTC is the sole provider in the market with verified capability to deliver 10 million messages in under 30 seconds for high-priority push notifications. Competitors offer extreme pushes and individual targeting, but lack true at-scale online delivery — a critical gap for financial alert scenarios.

IM-Integrated Online/Offline Status Detection

Tencent RTC's system natively integrates with IM to detect user online/offline status in real time, enabling intelligent routing: online users receive in-app TCP messages instantly; offline users receive push notifications the moment they reopen the app. This 7×24 retry mechanism ensures no important message is ever missed.

Comprehensive Group Chat for Investment Communities

For moomoo's KOL group chat use case, Tencent RTC delivers:

• KOL-controlled group creation and member management (adding, muting, profile editing)
• Full platform support (Android, iOS, PC, Web) via flexible APIs and SDKs
• 99.99%+ service availability and message delivery rate
• Backed by 13 international compliance certifications — essential for a multi-market financial platform

Multilingual Delivery at the Receiving End

Tencent RTC supports push content in over ten languages simultaneously, with the receiving device automatically displaying messages in the user's configured language — enabling moomoo to serve a truly global audience without duplicating infrastructure.

Global Coverage with Financial-Grade Security

With average global message latency under 200ms, independent overseas data centers, and Tencent Cloud's security infrastructure, Tencent RTC meets the stability, latency, and compliance requirements that financial platforms demand. Multi-region message storage and delivery ensure seamless communication regardless of where investors are located.

Interactive Live Streaming with No User Count Limits

The Live solution provides audio/video rooms with no concurrent user cap for large-scale earnings calls and market events, with real-time on-screen comments, gifts, likes, and custom reward messages. Hosts can search participants, display a live audience list, mark VIP users, and mute or ban disruptive viewers for a defined period — giving moomoo's KOLs full control of their broadcast environment.

Solution Architecture

The partnership addressed moomoo's three core requirements through an integrated stack:

Highlighted Benefits

The partnership between moomoo and Tencent RTC has delivered significant benefits:

Enhanced Community Engagement

Social features powered by Tencent RTC have become one of moomoo's key differentiators. Real-time chat and live streaming make the investor community more vibrant, keeping users active and engaged between trading sessions.

Zero Missed Critical Alerts

With the online/offline detection and retry architecture, time-sensitive financial notifications — market movements, price alerts, account events — reliably reach users regardless of their connectivity state.

Competitive Speed Advantage

The ability to deliver 10 million messages in 30 seconds positions moomoo ahead of competitors in the race to deliver critical market information first, a tangible edge in fast-moving markets.

Global Scalability Without Compromise

Tencent RTC's infrastructure supports moomoo's growing international user base across regions, languages, and time zones — without sacrificing latency, reliability, or compliance.

Want to build a similar communication experience for your financial platform? Contact Tencent RTC or explore our Chat and Live products.