Next-Generation AI and Digital Engagement：How Webby Group Transforms Digital Interactions with Tencent RTC

“For us, Tencnet Cloud is more than technology. They have a strong ecosystem in Asia, global reliability guiding us technically and suggest a better approach, always checking in and making sure we succeed. Most importantly we see them as a partner who grows with us, not just a service provider.” - George Tan, Founder&CEO, Webby Group

Leveraging Tencent RTC’s robust PaaS solutions and close technical partnership, Webby Group accelerates enterprise digital transformation by delivering low latency, elastic scalability, and rapid cross-platform systems—reducing development time by up to 40% and enabling clients to launch and scale confidently across Malaysia and Southeast Asia.

Webby Group

Founded in 2014, Webby Group is a Malaysian technology company specializing in enterprise-grade digital transformation and custom software development. It started as a modest startup offering custom CMS solutions and quickly grew by serving small and medium-sized businesses with strategic digital transformation services.

Over time, Webby Group expanded its expertise beyond traditional web development to build robust, high-performance enterprise systems across Southeast Asia, including an international event ticketing platform. Through handling complex, high-traffic platforms, Webby Group sharpened its skills in cloud architecture, system stability, and managing high user concurrency, which have become foundational capabilities of its enterprise-grade solutions.

Today, Webby Group has grown into a leading technology solutions provider. Through close collaboration with Tencent RTC in areas such as AI chatbots, digital humans, live streaming, and advanced image/video processing, the company is dedicated to transforming digital interactions and helping businesses create smarter and more engaging user experiences. With a global presence and continuous innovation, Webby Group has become a frontrunner in the wave of digital transformation.

Challenges & Goals

In today’s rapidly evolving digital environment, enterprises urgently need to provide users with seamless, interactive, and intelligent experiences. However, building and operating real-time communication infrastructure is highly complex. Webby Group chooses to focus its engineering resources on experience design and AI innovation, rather than maintaining underlying RTC systems. To deliver cutting-edge digital solutions to clients with minimal backend complexity and maximum reliability, Webby Group requires stable and reliable ultra-low latency transmission, rich interactive capabilities, and a consistent experience worldwide.

● Scalable enhancement of streaming quality and interactivity: customers expect “ultra-low latency + high stability + rich interactivity” (e.g., multi-hosting, real-time co-host/link-mic), supported by robust infrastructure to handle high concurrency.

● Global coverage and reliability: Webby Group serves brands across multiple regions and must maintain stable delivery and a consistent experience under complex network conditions.

● Integration complexity: Building in-house chat, live streaming, and AI-interactive systems requires substantial engineering effort, entails technical complexity and burdensome maintenance, and may slow innovation and product development.

● AI integration: Orchestrating digital humans, knowledge-based chatbots, and AI media processing pipelines within live streaming scenarios.

Why Tencent RTC?

To address these challenges, Webby Group selected Tencent Real-Time Communication (RTC) as its core technology partner. The decision was driven by several key factors:

● Global, Mature Infrastructure: Powered by Tencent’s ecosystem technologies, Tencent RTC serves billions of users, ensuring low latency, high availability, and stable performance worldwide.

● Fast and Flexible Integration: Tencent RTC provides everything needed to create comprehensive and flexible real-time experiences, including robust SDKs and documentation. This enables Webby Group to efficiently customize and integrate features such as real-time chat, live streaming, and AI interactions, accelerating product launch.

● Comprehensive PaaS Feature Matrix: Tencent RTC offers powerful capabilities such as high-concurrency live streaming, real-time messaging, online interaction, cross-device synchronization, and advanced media processing, meeting Webby Group’s diverse solution requirements.

● Multi-Platform Support: Tencent RTC delivers cross-platform product capabilities, supporting over 20,000 device types and various platforms, including iOS, Android, Windows, macOS, web, Flutter, Electron, Unity, Unreal, and React Native.

● Leading AI Capabilities: Tencent RTC provides advanced conversational AI solutions, flexibly applied in social entertainment, online education, customer service, smart hardware, and other fields. This meets the AI dialogue needs of different industries and helps enterprises quickly achieve intelligent upgrades.

Highlighted Benefits

By integrating Tencent RTC, Webby Group successfully launched a suite of intelligent, real-time digital solutions that meet the demands of modern businesses and their users.

Seamless Engagement: Clients benefit from stable, high-quality interactions—whether through AI chatbots, or live streaming—reinforcing brand authenticity and user satisfaction.

Resource Optimization: Freed from the complexity of managing backend infrastructure, Webby Group’s engineering team can focus on innovation, developing new features and enhancing user experiences.

Cost Efficiency: The flexible pricing model allowed the company to align infrastructure costs with actual usage as they expanded into new markets.

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